Track Choices

We are in the process of choosing the track for our music pop promo. There are currently two tracks which we might be using. These are both by the same band Flashguns.

Our first choice of track is a song named 'Bells at Midnight', this track is the first choice because it is a much more striking and punchy track, which will make for a more effective music pop promo. Also the track has recently been released as a part of an E.P. released by the band named 'Matching Parts, Similar Hearts'. Using a track that has recently been released will help to promote and add interest to the video from the general public as the song is already out in the public eye.

The second track which we are thinking of using is named 'Speed and Leisure'. The reason we have chosen this track for our pop promo, is that it is a catchy, edgy and unreleased track from the band. The track has not been released yet into the public, however I feel that this could work as an advantage as wel as a dissadvantage. Using an unknown track could create a hype within your target audience, which could greatly raise interest into the track and video. However the track is not known by the public, so people may find it hard to find it on the internet, and may not even know it has been made, so publicity would be an important and potentially expensive process for this concept.

After weighing the pros and cons for each different track, we as a group have decided to use 'Bells at Midnight' for our track. It is clear that it would be much easier to create a higher quality of veiwing pleasure if we used this track.