Audience/target-audience

 With my advanced portfolio production, I have the added benefit of using a real band which means that I can see their target audience which they have already gathered and the following which they have formed.
I used the bands Myspace in order to look at their 'friends' to see what age group would support, follow and buy the bands material. I built up a demographic profile of the people who have left comments on the bands websites and also gathered information from their 'friends', from this study of their online social networking I established that their main audience ranges from 13-30 there are of course older and younger people who support and follow the band, however this statistic which we see is of the majority of people whom follow and support them. From this data I can compile more information and build up a stronger profile of the bands target audience.
I have been to a large number of the bands concerts which is the bands main source of income. The general crowd at their shows ranges from 15-30 with a peak at the age  of around 18-25. I believe that there are not a younger audience due to the need to be 18 or over at a lot of the venues which the band play at. However there are some 15 and 16 plus concerts which the band play with an organization named All-Agis.
There has been an increased youthfulness of people buying bands music, due to the accessibility of it in the modern world. I Tunes has played a big part in this due to its ease to use.