Task 1. In what ways do your media products use, develop or challenge forms and conventions of real media products? Lighting:

The use of lighting was the main concept in my pop video. I tried to create a symbolism with the lights towards the meaning of the song. Lighting is used in music videos to attract the attention of the audience, and to give the WOW factor in some cases. Lights can also be highly subliminal in their meanings, for instance a red light can create a sense of danger or doom. A band may use red light in their video to convey a message or doom, death or upset within their song. Lights are not always used in a purely symbolic way, lights are used purely to create the scene within a music video. However they can also be used to create an illusion of someone’s stature. For instance the shot above is a silhouetted figure, lit from behind by an eerie blue light. This creates a sense of mystery and will hopefully provoke an interest to ‘find out more’ about the video, song or band.