Task 1. In what ways do your media products use, develop or challenge forms and conventions of real media products? Use of Pace of Editing:

 Pace of editing is used to keep attention and disorientation and confusion. This was used in my pop video in order to create a feeling of being lost and the illusion of confusion. The quick pace of editing is most obvious in the use of the cutting between all of the light patterns and bulbs. The quick on and off of the lights create a sense of hope, only to be lost when they disappear. The quick pace of editing also promotes repeated consumption due to the fact that people might not understand fully, or will want to see the exciting pace of the editing again to try to gleam a sense of understanding.