One of these which we have used is the comment box from youtube where the general consumer audience can comment on the video, leaving opinions and comments which can provide useful information on the general reception from the consumer.
This youtube commenting system is a very useful tool allowing a highly accessible feedback system.
The second system we used to gather audience feedback was by using a survey creating website named http://www.surveymonkey.com. This site allows you to create your own surveys for public consumption and the gathering of information.
Here is a screen grab of the website and the editing section of the survey.
We printed of a number of surveys and asked people to watch our video and to fill out the survey with their opinions so that we could create a profile of our audience and about aspects of the video which people enjoyed and didn't enjoy.
The questions we asked were mostly multiple choice. We gave the audience options with which to answer so as to gather the right information.
These are the questions which we asked:
1. What age are you?
2. What gender are you?
3. What nationality are you?
4. Which styles of music are you listening to at the moment?
5. Does this video look like any other videos you have seen within a time period?
6. Does this video remind you of any other video you have seen recently, please specify what if answer is yes.
7. What genre of music would you say this is?
8. Do you wear similar clothes to the band?
9. What do you find most personally appealing in this video?
10. What do you think the song is about?
11. What us the best video you have seen recently?
12. What is the worst video you have seen lately?
13. Do you find any of the band members attractive?
14. Does the video make you want to see them live?
15. Do you think the band would give a good live performance?
16. Do you think the video is original?
17. What did you find most entertaining about the video?
18. Having watched this video would you seek out their other videos?
Once we got enough surveys filled out we read through the results and put together some feedback profiling.
The first five questions are mostly about gathering a demographic profile on our audience.
A large majority of the people that filled out the surveys were between the ages of 16-25. This is a good example of the youthful nature of our audience. Over half of the people which filled out our surveys were males, this helps us to direct our marketing techniques.
Not many people said that they had seen a video which they found similar to Bells at Midnight within the last six months. This was a pleasing statistic because it meant that the video has an originality to it. Almost all of the people said that the music was rock, however the band were to be promoted as pop/rock. However this is not a big problem.
A large majority around 70% said that they wore similar style clothing to the band in the video, this was good to know because it meant that the audience might find it easier to relate to the band in a way.
20% of people said that they found the lead singers direct address and the fashion and clothes most personally appealing about the video. 10 % said that they found the colors most appealing about the video. 70% of people said that they found the lighting, performance and the fast pace of editing most appealing about the video. This information helped to understand what I might change or take into consideration when making another video.
There were a few comments about the videos repetitiveness, this was a very useful statistic because it helps me to understand what people might want to see in a video.
There were quite a few people whom I asked to complete a survey who found it hard to answer a large portion of the questions, because they did not like the music. This is a problem we will encounter due to varying tastes in music.
None of the people who answered the survey managed to grasp the meaning of the song, this does not appeal so much towards the video production because we did not have an obvious narrative in our video about the meaning of the song.
The majority of the females who took the survey found the bass player most attractive, this is an interesting statistic, displaying one some of the conventions behind stardom.
70% of people said that from watching the video, it made them want to go and see the band live. This is a very pleasing statistic, because the main aim of the video was to promote the bands live performances. The remaining 30% said "It's not my thing".
Again 70% of people thought that the band would give a good live performance. Again a very pleasing statistic.
60% of people said that having seen the video they would go and seek out their other videos on the internet. This is a good display of the ability to create a following.
The feedback from the target audience has given me useful knowledge of what I might do differently if I were to make another video.
STUART HALL; ENCODING / DECODING AUDIENCE RECEPTION
With 70% of the target audience expressing that they would go to see the band live and 60% of the target audience eager to consume more of the band through this and possible furture videos I would like to think that we have managed to create a preferred reading.
KTZ AND BLUMNER: AUDIENCE USES AND GRATIFICATIONS
Clearly the target audience also used the overall star image and the issues of this song in various ways:
As a way to investigate emotional issues and work through personal relationships and finding themselves reflected in the text. The band appealled more to females than males and this is clearly a reflection of the bands own emotional investigation through the writing of the lead singer and the representation of these themes through the mode of address of the overall promotional image.
Research Into Audience:
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